Winter Caplanson led the legendary Coventry Regional Farmers Market from startup to stardom as a founder, its executive director, and head of marketing. For more than a decade, she has connected the dots by creating content that tells the stories of the local food movement to people who support it. More recently, Winter founded Connecticut Food and Farm Magazine, which began as a local-food blog, radio program, and podcast. As she gathered and told the stories of the local food movement, she realized that to market their products well, many of the producers and purveyors she was covering needed access to the same kind of high quality photography that was being contributed to create content for Connecticut Food and Farm. So, Connecticut Food and Farm added a commercial identity offering professional photography to the agricultural and food service industries.